Secrets of Presidential Campaigns (excerpts Chapter 5)

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... some presidential campaigns suffer defeat early like companies that declare bankruptcy but still have so much cash in their hands. In the early boom of telecommunications in the US and all over the world, a lot of companies joined the boom bandwagon and gained easy cash from investors with useless business plans and poorly made financial feasibility studies. Majority of these companies folded and became wasted even with a few of them still holding on to so much money in the banks.

Presidential campaigns - or at least a few of them - can be likened to these companies that withdraw from the race or throw the towel in the ring, declaring defeat. Many presidential candidates have supporters that they either know about or simply don't. Regardless of whether the candidate is winnable or not, these supporters will stay loyal to them or give their support simply to that candidate because they cannot bear to squander their affections for any other candidate that is not to their liking.

Experts say that defeat could not have happened to candidates or any other institution if they plan ahead and spend their resources wisely - mapping out which milestones to achieve at certain points on the way in the future.

To companies, the worst nightmare is not knowing about being able to generate profit, revenue, goodwill, market share or a major command of the market.

To presidential candidates, it is knowing fully well if one will have the adequate number of votes to make it in the elections and emerge as the winner, number one instead of far away down the line. #

- cdhs inc.